SIGIR 2009 Workshop

Overview

Online advertising has become the primary business model that supports a significant fraction of today's Web experience, including major Web search engines and numerous content-driven websites. Computational advertising systems employ many IR techniques alongside approaches developed in statistical modeling and machine learning, large-scale data processing, optimization, microeconomics, and human-computer interaction.

Topics include (but are not limited to):

• Commercial intent estimation for queries
• User behavior analysis
• Personalized and customized advertising
• Human-computer interaction issues in online advertising, including ad fatigue
• Ad matching and ranking algorithms
• Content analysis for advertising (keyword extraction, categorization, etc.)
• Keyword analysis (phrase substitution, whole-page matching, etc.)
• Measuring advertisement efficiency
• Advertising in social networks
• Advertising in alternative contexts (video, news, blogs, images, etc)
• Multilingual issues in advertising
• Collaborative filtering approaches for advertising

Registration

Please see the SIGIR-2009 main page for registration information.

Program

9:00	Welcome
9:10	Invited Talk	Ads in Dynamic Query Suggestions by Yoelle Maarek (Yahoo! Labs)	(abstract)
9:50	Paper	Get more Clicks! by Derek Hao Hu, Evan Wei Xiang and Qiang Yang (Hong Kong University of Science and Technology)	(abstract)
10:10	Paper	Sponsored Search for Political Campaigning during the 2008 US Elections by Eni Mustafaraj and Panagiotis Takis Metaxas (Wellesley College)	(abstract)
10:30	Break
11:00	Invited Talk	Online Advertising: Designing and Optimizing Marketplaces by Susan Athey (Harvard University & Microsoft)	(abstract)
12:00	Paper	The Effect of Some Sponsored Search Auction Rules on Social Welfare: Preliminary Results from an Exploratory Study in the Laboratory by Roumen Vragov, David Porter and Vernon Smith ( IS Behavioral Research Lab. & Chapman University)	(abstract)
12:30	Lunch
1:30	Invited Talk	High Precision Text Mining for Product Search by Kamal Nigam (Google)	(abstract)
2:30	Paper	Exploring Collaborative Filtering for Sponsored Search by Sarah Tyler, Yi Zhang and Dou Shen (University of California at Santa Cruz & Microsoft)	(abstract)
3:00	Break
3:30	Paper	Towards Advertising in Social Networks by Maryam Karimzadehgan, Manish Agrawal and ChengXiang Zhai (University of Illinois at Urbana-Champaign)	(abstract)
4:00	Paper	A Preliminary Study on Dynamic Keyword Extraction for Contextual Advertising by Wen YE, Wenjie Li, Furu Wei and Chunbao Li (The Hong Kong Polytechnic University & Wuhan University,)	(abstract)
4:20	Position Talks	Better Query Modeling for Sponsored Search by Hema Raghavan (Yahoo!) Flexible Advertising Is Gaining Momentum by Roumen Vragov ( City University of New York)
5:00	Informal discussion
5:30	Workshop concludes

Important Dates

Call for Participation: March 20, 2009
Submission Deadline: May 19, 2009 June 10, 2009
Review Period: May 20 - June 10, 2009 June 10-26, 2009
Acceptance notification: June 12, 2009 June 26, 2009
Camera-ready submission deadline: June 22, 2009 July 5, 2009
Workshop date: July 23, 2009

Please Note: To accommodate authors of CIKM and NIPS submissions who are interested in showcasing their advertising-related research at SIGIR, we are extending the submission deadline to June 10th, 2009.

Organizers

Misha Bilenko, Microsoft Research
Evgeniy Gabrilovich, Yahoo! Research
Matthew Richardson, Microsoft Research
Yi Zhang, University of California at Santa Cruz

Program Committee

• Eugene Agichtein, Emory University
• Susan Athey, Harvard University
• Sugato Basu, Google Research
• Andrei Broder, Yahoo! Research
• Yiling Chen, Harvard University
• Tao Chen, University of Maryland, College Park
• Max Chickering, Microsoft Research
• Silviu-Petru Cucerzan, Microsoft Research
• Ewa Dominowska, Microsoft
• Susan Dumais, Microsoft Research
• Ayman Farahat, Addkick
• Jon Feldman, Google
• Rayid Ghani, Accenture Technology Labs
• Anindya Ghose, New York University
• Monika Henzinger, Google
• Tao Hong, Baidu.com
• Kartik Hosanagar, University of Pennsylvania
• Nicole Immorlica, Northwestern University
• Rong Jin, Michigan State University
• Vanja Josifovski, Yahoo! Research
• Oren Kurland, Technion
• Ping Li, Cornell Unversity
• Donald Metzler, Yahoo! Research
• Mike Moran
• Vanessa Murdock, Yahoo! Research Barcelona
• David Pennock, Yahoo! Research
• Yan Qu, Advertising.com
• Filip Radlinski, Microsoft Research
• Hema Raghavan, Yahoo! Labs
• Robert Ragno, Specific Media
• James Shanahan, Church and Duncan Group
• Dou Shen, adLabs
• Arun Surendran, Microsoft AdLabs
• Marcin Sydow, Polish-Japanese Institute of Information Technology
• Ankur Teredesai, University of Washington
• Roumen Vragov, CUNY
• Michael Wellman, University of Michigan
• Ryen White, Microsoft Research
• Qiang Yang, Hong Kong University of Science and Technology
• Sha Yang, New York University

Contact

Questions about the Conference:

Misha Bilenko - mbilenko [AT] microsoft [DOT] com
Evgeniy Gabrilovich - gabr [AT] yahoo [DASH] inc [DOT] com
Matthew Richardson - mattri [AT] microsoft [DOT] com
Yi Zhang - yiz [AT] soe [DOT] ucsc [DOT] edu

For Website Related Issues:

Sarah Tyler - skt [AT] soe [DOT] ucsc [DOT] edu