SIGIR 2009 Workshop

Information Retrieval and Advertising


Online advertising has become the primary business model that supports a significant fraction of today's Web experience, including major Web search engines and numerous content-driven websites. Computational advertising systems employ many IR techniques alongside approaches developed in statistical modeling and machine learning, large-scale data processing, optimization, microeconomics, and human-computer interaction.

Topics include (but are not limited to):


Please see the SIGIR-2009 main page for registration information.


9:10Invited TalkAds in Dynamic Query Suggestions by Yoelle Maarek (Yahoo! Labs)(abstract)
9:50PaperGet more Clicks! by Derek Hao Hu, Evan Wei Xiang and Qiang Yang (Hong Kong University of Science and Technology)(abstract)
10:10PaperSponsored Search for Political Campaigning during the 2008 US Elections by Eni Mustafaraj and Panagiotis Takis Metaxas (Wellesley College)(abstract)
11:00Invited TalkOnline Advertising: Designing and Optimizing Marketplaces by Susan Athey (Harvard University & Microsoft)(abstract)
12:00PaperThe Effect of Some Sponsored Search Auction Rules on Social Welfare: Preliminary Results from an Exploratory Study in the Laboratory by Roumen Vragov, David Porter and Vernon Smith ( IS Behavioral Research Lab. & Chapman University)(abstract)
1:30Invited TalkHigh Precision Text Mining for Product Search by Kamal Nigam (Google)(abstract)
2:30PaperExploring Collaborative Filtering for Sponsored Search by Sarah Tyler, Yi Zhang and Dou Shen (University of California at Santa Cruz & Microsoft)(abstract)
3:30PaperTowards Advertising in Social Networks by Maryam Karimzadehgan, Manish Agrawal and ChengXiang Zhai (University of Illinois at Urbana-Champaign)(abstract)
4:00PaperA Preliminary Study on Dynamic Keyword Extraction for Contextual Advertising by Wen YE, Wenjie Li, Furu Wei and Chunbao Li (The Hong Kong Polytechnic University & Wuhan University,)(abstract)
4:20Position Talks Better Query Modeling for Sponsored Search by Hema Raghavan (Yahoo!)
Flexible Advertising Is Gaining Momentum by Roumen Vragov ( City University of New York)
5:00Informal discussion
5:30Workshop concludes

Important Dates

Call for Participation: March 20, 2009
Submission Deadline: May 19, 2009 June 10, 2009
Review Period: May 20 - June 10, 2009 June 10-26, 2009
Acceptance notification: June 12, 2009 June 26, 2009
Camera-ready submission deadline: June 22, 2009 July 5, 2009
Workshop date: July 23, 2009

Please Note: To accommodate authors of CIKM and NIPS submissions who are interested in showcasing their advertising-related research at SIGIR, we are extending the submission deadline to June 10th, 2009.


Misha Bilenko, Microsoft Research
Evgeniy Gabrilovich, Yahoo! Research
Matthew Richardson, Microsoft Research
Yi Zhang, University of California at Santa Cruz

Program Committee


Questions about the Conference:

Misha Bilenko - mbilenko [AT] microsoft [DOT] com
Evgeniy Gabrilovich - gabr [AT] yahoo [DASH] inc [DOT] com
Matthew Richardson - mattri [AT] microsoft [DOT] com
Yi Zhang - yiz [AT] soe [DOT] ucsc [DOT] edu

For Website Related Issues:

Sarah Tyler - skt [AT] soe [DOT] ucsc [DOT] edu